One wonders what founding father, populist, and rabble rouser Samuel Adams would have thought of a beer priced at $150 per 24 ounce bottle.
A story in Wednesday's Washington Post presented details of the Boston Beer Company's latest iteration of its Utopias beverage: 27% alcohol by volume.
More power to brewery president Jim Koch and his brewers for such an achievement. But is it beer?
I don't mean to single out Koch, a pioneer in our craft and business. Indeed there appear to be quite a few brewers and beer lovers evincing an unseemly envy of wine and spirits. There's a puerile braggadocio: mine is bigger, hoppier, stronger than yours.
Not to mention pricier: blogger Alan McLeod's take on that, including to a blizzard of readers' comments.
So, maybe it's time for a latter day Samuel Adams to lead a new Boston Tea party. If I want whisk(e)y, I'll drink whisk(e)y. If I want wine, I'll drink wine. But those wine barrels and spirit casks, in our fermentation rooms? Dump them overboard! Let's get back to the democratic, non-elitist, incredible pleasures of good ol' beer.
Koch's best line in the piece: "It's not rocket science, but it is 'grain surgery.' "
In other news, Boston Beer Company's stock lost 25% of its value yesterday.
Thursday, November 08, 2007
What would Samuel Adams drink?
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I had a taste of it recently and it is fabulous!
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