Washington, D.C., May 17, 2019 -- Former Brewbound editor Chris Furnari (left)
moderates a Brew Talks panel with industry leaders
several hours before the Brewers Association's annual Savor event.
— ©Tara Nurin
During an early July podcast, Chris Furnari, editor of Brewbound, took informed points about the pernicious innocuousness of 'influencers' upon 'craft' beer —and, indeed, the blatant sexism of some of those— and obscured his message with a revealed infelicitousness, losing his beer-news editor's job in the process.
Via Tara Nurin, at Forbes (25 July 2019):
Furnari took issue with an Uproxx story that named half a dozen female Instagrammers as beer influencers worth following. Before naming the accounts, Furnari says the list “goes to shit and it's all chicks who basically take photos of themselves in like low-cut tops with beer.”
Ironically, Furnari, who for nine years had been the editor of Brewbound, “arguably the nation's leading beer news website" made the comments in introducing
Denizens Brewing co-founder Julie Verratti, who, with her wife, runs what the [U.S.] Brewers Association says is the only female-owned brewery in Maryland. The topic: diversity and inclusion in brewing.
Nurin continued:
I feel the hosts were actually speaking up for women by chastising those whose personal branding suggests that their chests are more important than their faces and that their bodies speak louder than their minds.
On 25 July 2019, Chris Furnari resigned from Brewbound. In an almost 'you too' moment, his fall follows what happened earlier in the year to Bill Metzger, the publisher of the national line of Brewing News brewspapers.
-----more-----
- Read the entire piece by Tara Nurin: at Forbes.
- Read Furnari's apology: at Brewbound (22 July 2019).
- If you must: Uproxx's list of influencers.
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